In today’s digital-first world, a founder’s personal brand can be just as important as their startup’s brand. In this fireside chat, Rasha Khan, Founder & CMO of Escape Bags, shares practical strategies on how entrepreneurs can leverage social media to build a strong founder persona that resonates with customers, partners, and investors.
The session explores how authenticity, storytelling, and consistent communication across platforms help shape a founder’s identity online. Rasha provides actionable tips on creating impactful content, choosing the right platforms, and balancing personal presence with professional branding to enhance both credibility and business growth.
Key Takeaways:
Why founder persona matters in today’s startup ecosystem
Social media strategies to position yourself as a credible leader
Balancing personal stories with professional branding
Tips for creating authentic and engaging online content
How a strong founder persona can boost startup visibility and trust
This webinar is ideal for founders and aspiring entrepreneurs who want to use social media effectively to build influence, attract opportunities, and strengthen their startup journey.
Suitable for students, executives, and professionals with no prior entrepreneurial experience.
Suitable for entrepreneurs who have already working with an idea, pre-seed, or seed stage startup.
Suitable for startups with scalable startup model and targeting to invest in growth.
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