Course Content
Understanding the Problem & Market Need
Clearly define the problem your startup aims to solve, identify who experiences it, and why it matters. Use tools like PEST analysis, competitor research, and customer personas to understand the environment and target market.
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Conducting Primary Market Research
Gather first-hand insights directly from your target audience through surveys, interviews, focus groups, and observation to validate assumptions with real-world data.
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Validating the Problem-Solution Fit
Test if your solution truly addresses the problem using methods like building a Minimum Viable Product (MVP), creating landing pages, or running pre-order campaigns.
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Testing the Market
Experiment with approaches like smoke testing, A/B testing, and piloting to assess genuine customer interest and refine your offering before scaling.
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Analyzing Data & Iterating
Use both quantitative data (signups, clicks, sales) and qualitative feedback (user opinions) to decide whether to continue, pivot, or improve your idea.
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Building a Strong Business Model
Design a business model that defines your value proposition, revenue streams, cost structures, and customer acquisition strategies to ensure long-term sustainability.
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Seeking Validation from Industry Experts
Gain valuable insights from mentors, advisors, or industry professionals through expert feedback, pitching, and networking to strengthen your idea.
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Preparing for Scalability
Evaluate the potential market size, ensure legal compliance, and anticipate operational challenges so your business is ready for growth.
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Documenting Research & Business Model
Develop a clear business plan and pitch deck that summarize your findings, strategies, and vision for stakeholders and investors.
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Continuous Iteration
Regularly review progress, prioritize features, and incorporate ongoing user feedback to adapt and remain competitive in changing markets.
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Module 02 | Market Research & Idea Validation

This class equips learners with the tools and techniques needed to validate startup ideas before investing significant time and resources. Students will learn how to identify real market problems, conduct primary and secondary research, test customer responses, and iterate based on data. The session also introduces practical methods such as MVPs, landing pages, pre-orders, and A/B testing, along with strategies for building a strong business model and preparing for scalability. By the end of this class, participants will understand how to combine research insights with validation practices to reduce risks and increase the likelihood of startup success.

Exercise Files
A Comprehensive Guide to Researching and Validating Your Startup Idea.pdf
Size: 3.35 MB
Entrepreneurial Internship Program

Suitable for students, executives, and professionals with no prior entrepreneurial experience.

Early-stage Incubation Program

Suitable for entrepreneurs who have already working with an idea, pre-seed, or seed stage startup.

Growth-ready Sectoral Acceleration

Suitable for startups with scalable startup model and targeting to invest in growth.

Missed submitting your pitch deck in the last Startup and Scaleup Program? Rejoin now and become a certified founder.

Applications Closed

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