Base Curriculum

Module 01 | Startup Essentials & Founder Persona Development

This class introduces learners to the core building blocks of entrepreneurship while emphasizing the role of founders in shaping a startup’s journey. Participants will learn how startups differ from SMEs, explore essential concepts such as idea generation, market validation, and funding, and then dive into founder personas—the characteristics, skills, and mindsets that determine entrepreneurial success. […]

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Module 02 | Market Research & Idea Validation

This class equips learners with the tools and techniques needed to validate startup ideas before investing significant time and resources. Students will learn how to identify real market problems, conduct primary and secondary research, test customer responses, and iterate based on data. The session also introduces practical methods such as MVPs, landing pages, pre-orders, and

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Module 03 | Sustainable & Scalable Business Models

This class explores how startups can design business models that are not only practical in the short term but also sustainable and scalable in the long run. Students will learn the fundamentals of business model design, from defining value propositions to structuring revenues and costs, while also examining strategies for scaling operations efficiently. Through real-world

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Module 04 | Innovating Products and Services From Design to Showcase

This class guides learners through the complete journey of bringing innovative products and services to life – from initial design concepts to showcasing them in the market. Participants will explore how to translate customer needs into creative solutions, apply design thinking and prototyping techniques, and refine offerings through feedback and iteration. The session also covers

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Module 06 | GTM Strategy & Early-Stage Operational Plans

This class equips founders with the essential knowledge to design an effective Go-to-Market (GTM) strategy and build operational plans that align with early-stage startup goals. Students will learn how to identify their target customers, define value delivery, and choose the right channels to acquire their first paying users. The session also explores financial fundamentals, including

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Module 07 | Early-Stage Startup Valuation & Pitchdeck Essentials

This class provides early-stage founders with the fundamental knowledge and tools to value their startups and present them effectively to investors. Students will explore different valuation approaches used at the pre-seed and seed stages, learn how investors assess risk and potential, and practice applying practical methods to estimate company value. In addition, the session introduces

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Entrepreneurial Internship Program

Suitable for students, executives, and professionals with no prior entrepreneurial experience.

Early-stage Incubation Program

Suitable for entrepreneurs who have already working with an idea, pre-seed, or seed stage startup.

Growth-ready Sectoral Acceleration

Suitable for startups with scalable startup model and targeting to invest in growth.

Missed submitting your pitch deck in the last Startup and Scaleup Program? Rejoin now and become a certified founder.

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